Digital Marketing
Creativity and meaning are at the core of exceptional products and memorable marketing. When customers are immersed in a brand’s world, they can feel its presence without needing to see its entire product line. A perfect product will fade without the right marketing, while great marketing can’t make up for a poor product. Over the past decade, I’ve dedicated myself to creating high quality products supported by compelling digital content that drives lasting growth maintaining an average of 35% customer retention.
Deeper analysis available by request.
Social
CRO
CRM
CRO
Great UX isn’t static—it evolves. I believe in rigorous CRO testing, bold CTAs, intuitive interactions, and tailoring experiences for mobile vs. desktop. Good design should prove itself constantly, outperforming competing ideas through real-world results.
CRM
Topical, mysterious, thematic.
Build anticipation and loyalty with communications that are topical, thematic, and even a little mysterious - creating a world customers want to stay in.
Subjects and Previews that work : ( average ecom open rate 30% )
Ironing Iron 8 / We caught Preston pressing : 60.09%
Total Indigo Eclipse / Twelve is a lucky number : 51.61%
Peruvian Perfection / Relaxed fits, redefined : 50.33%
Testing, Testing, 1 2 3… / New items QC’d by IOAN team : 48.9%
Clean Start / Office vibes out, cozy vibes in : 58.76%
Subjects and Previews that don’t work : ( average ecom open rate 30% )
Less is Less / Why is it that we humans think having more is better? : 27%
"New" Recycled Fibers / Tees, jeans, shirts, and jackets made from garment industry waste : 31%
Cabrales slip-on shoes / Being a good Cabron : 34%
Cozy Up / Hoodies and sweatshirts have arrived, made with 100% organic cotton reversed fleece : 37%
Analysis : Cryptic subject and previews that don’t specifically mention the exact product or the composition perform twice as good as those that are direct and obvious. Theoretically customers on the mailing list already have a sense of the brand ethos and identity, so telling them what they already know creates fatigue and disinterest - allowing them enjoy the brand voice and mindset invites them back to the website to facilitate more returning customer sales.
Social
Experimentation and a/b testing + historical data a are pathway to growth - strong brands know how to connect with their audience, but how do you expand into new segments while maintaining a profitable CAC. Growth comes from testing, learning, and refining. Data-driven insights help strong brands reach new segments while keeping acquisition costs profitable
Each platform demands content tailored to its audience, reflecting brand values and storytelling in a way that feels native and authentic. Meta channels thrive on curated, polished visuals; TikTok rewards a more raw approach infused with humor and personality. Snapchat favors fast, edgy, and attention-grabbing content, while Pinterest serves as an inspiring mood board that showcases the brand’s aesthetic vision. Instead of recycling the same content everywhere, success comes from crafting platform-specific experiences that connect meaningfully with consumers where they are.
Focusing on real stories and the people behind all aspects of the brands can create compelling content that converts. beyond traditional marketing - creating a higher LTV and more customer connection to the brand. Faceless brands are fading into the ether as founder led / personality brands step into the forefront.