Industry of All Nations

CASE STUDY:

Building a repeatable content system that scaled performance across platforms

Brand direction, content systems, and performance strategy

Shifted the company from inconsistent content output to structured, repeatable formats designed to scale performance.

PROBLEM:

Content was inconsistent and reactive. There were no defined formats, no clear testing system, and performance relied on one-off ideas rather than structure.

APPROACH:

Reframed content as a system. Built repeatable formats across platforms, aligning creative with how each environment actually behaves.

EXECUTION:

$122,438 revenue generated via Snapchat (2.52 ROAS)

Outperformed Meta efficiency benchmarks

~$146K revenue from product launches

Contributed to growth increase from 13% → 22%

12mo timeline

RESULTS:

Developed modular content formats for rapid iteration

Aligned creative with platform-specific behavior

Integrated product launches into content ecosystem

Introduced performance-driven testing loops

IOAN ETHOS 2025

Video Created with archival footage from Industry of All Nations, as well as footage I directed - edited and scripted in collaboration with Ari Kuschnir.

Social Formats

Flat lay of black clothing items including a pair of shorts, two t-shirts, and a skirt, with bold white text overlay that reads 'Black Splash' and smaller text about Iron 8 process.

Most brands don’t need more content.

They need formats that can survive repetition.

A man skateboarding on a city street in black and white, with buildings and parked cars in the background.

A young man and woman pose outdoors by a body of water on a sunny day, both wearing white sleeveless tops. The man stands behind the woman, with his arm around her, and they both look at the camera. The background features a calm lake and clear blue sky.

Two llamas crossing a deserted two-lane road in a desert landscape with mountains and cloudy sky in the background.

The work wasn’t just creative. It was structural.

Interfaces

Digital illustration of a computer monitor with a photo of someone tasting a fermented beverage, and other fermented items drying on a line

White crewneck T-shirt hanging on a wooden hanger against a white background, part of an online shopping webpage

A navy blue crewneck t-shirt hanging on a wooden hanger against a light background, with a price tag of $55.00 and labeled as 'Clean Crewneck T-shirt - Indigo 12'.

World map with six dark blue dots marking locations in Costa Rica, Nigeria, Tanzania, India, Indonesia, and Honduras.

Interfaces aren’t fixed. They’re tested, adjusted, and refined through use, not opinion. The goal isn’t just better design. It’s better performance.

Retention

Retention isn’t messaging. It’s the feeling that there’s something more to come.

Display of dark blue clothing items arranged on a wall, including shirts, pants, a jacket, and shorts, with text referencing an upcoming lunar eclipse called 'Midnight Eclipse' and explaining the significance of the color indigo 12.

Messaging That Gets Opened : ( average ecom open rate 30% )
Ironing Iron 8 / We caught Preston pressing : 60.09%

Total Indigo Eclipse / Twelve is a lucky number : 51.61%

Peruvian Perfection / Relaxed fits, redefined : 50.33%

Testing, Testing, 1 2 3… / New items QC’d by IOAN team : 48.9%

Clean Start / Office vibes out, cozy vibes in : 58.76%

Subject lines aren’t just functional.

They set tone, create curiosity, and signal whether something is worth attention.

A man standing shirtless in a room with a smile, next to an ironing station, wearing black shorts, with an iron and ironing board. There's a door in the background and some equipment on shelves.

What Doesn’t Get Opened : ( average ecom open rate 30% )

Less is Less / Why is it that we humans think having more is better? : 27%

"New" Recycled Fibers / Tees, jeans, shirts, and jackets made from garment industry waste : 31%

Cabrales slip-on shoes / Being a good Cabron : 34%

Cozy Up / Hoodies and sweatshirts have arrived, made with 100% organic cotton reversed fleece : 37%

Clarity alone doesn’t create interest.

Clarity can kill curiosity.

When the answer is obvious, there’s nothing to discover.

The open comes from what’s missing.